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Email Campaigns for Schools and Coaching Institutes
Email communication at Indian schools, colleges and coaching institutes peaks in admission season, when the counsellor's enquiry register turns into a mailing list overnight. Every parent who filled a form at an education fair or on the website gets the same prospectus mail, whether the enquiry was for Class 6 or for a JEE batch. After that the institute falls back on phone calls. Current parents get circulars from the class teacher's personal ID, alumni hear nothing, and the admission office cannot say which enquiries read the fee structure they were sent.
Industry Solution
Education
Feature
Email Marketing
Why Education teams run Email Marketing in OneYukti
Enquiries, current parents and alumni are kept as separate segments in OneYukti's Email Marketing app, with custom fields for class, course or batch. An enquiry for the commerce stream receives the commerce faculty profile and the relevant scholarship test date. Subscription forms embedded on the institute's website add new enquiries to the list as they come in. Mails are built from responsive templates, since most parents will read them on a phone between other things.
Admissions are a sequence, and drip campaigns suit them. An enquiry can receive the prospectus on day one, an invitation to the campus visit a few days later and a reminder before the form deadline. These sequences can be targeted by the stage an enquiry has reached in the CRM app, so a parent who has already booked a counselling session gets a different mail from one who has not replied. AI generates subject lines and preview text for each mail and learns from earlier campaigns.
The principal or centre head sees, for each admission campaign, how many parents opened the mail and clicked through to the form. Engagement scoring ranks enquiries by how much they have read, which gives counsellors an order in which to make their calls. Opens and clicks on the alumni newsletter show whether that list is alive. When two versions of the admission mail are tested against each other, the test report states which one parents responded to.
Education challenges that Email Marketing solves
Common problems in education operations that Email Marketing in Yukti addresses
Challenge 1
Every admission enquiry receives the same prospectus mail whether it was for a school class or a competitive exam batch
Challenge 2
After the first mail, follow-up depends on counsellors finding time to phone each parent
Challenge 3
The admission office cannot see which parents read the fee structure or clicked through to the form
How Email Marketing in Yukti helps Education
What education organizations using Yukti get from the app
Benefit 1
Custom fields for class, course and batch send each enquiry the faculty profile and dates that apply to it
Benefit 2
Drip campaigns carry an enquiry from prospectus to campus visit invitation to form deadline reminder
Benefit 3
Engagement scoring ranks enquiries by what they have opened, so counsellors know whom to call first