Email Marketing for Contractors and Building Firms

OneYukti's Email Marketing app gives that outreach a regular form. A project completion mail can be laid out in the drag-and-drop editor with site photographs, adjusted in the built-in image editor, and a short note on scope and duration. Tags separate architects, PMC consultants, developers and industrial clients, so a note on a completed factory shed goes to people who build factory sheds. The firm's logo, fonts and colours are saved once and applied to every mail.

Suppliers and subcontractors are a second audience. Pre-qualification notices, vendor registration reminders and safety circulars can go to a tagged list instead of being forwarded one by one from the purchase desk. Before a mail reaches corporate inboxes at a developer's office, the spam score check and domain authentication help it arrive in the inbox. The CRM app shares contacts and activity with the mailing list, and a campaign can be targeted by deal stage, so a developer in active negotiation can be left out of a general mailing.

The directors can see how many consultants and developers opened each project update and which links they followed. A consultant who clicks through to the industrial projects page twice in a month is worth a visit from the BD manager. Bounce tracking shows where people have moved firms, which in this trade happens often. Over a year, the reports show whether the mailing list is a working asset or a file of old visiting cards.