Email Follow-Up for Real Estate Developers and Brokers

A developer or brokerage can run that long follow-up as a drip campaign in OneYukti's Email Marketing app. An enquiry for a 2 BHK can receive the floor plan first, construction progress photographs some weeks later and an invitation to the sample flat after that. Custom fields hold the configuration and budget band the buyer asked about, and dynamic lists update as those fields change. Personalisation tags put the buyer's name and the project name in every mail.

Channel partners need different mail from buyers. A tagged broker list can receive new inventory announcements and scheme circulars, while existing owners get possession updates and maintenance notices. The CRM app's contact data and deal stages decide who receives which campaign, so someone who has completed a site visit hears about the booking process and not the brochure again. Email, social posts and SMS can be coordinated across the Social Marketing and SMS Marketing apps for a launch weekend.

The sales head sees which enquiries are still reading. Engagement scoring separates the buyer who opens every construction update from the one who has ignored six mails in a row, and that makes a better call list than the date of enquiry. Heatmaps show whether readers clicked the floor plan, the location map or the payment schedule. A/B test reports state which subject line drew more opens for a launch mail.