The one system your business needs.
Billing, GST, stock, purchase and sales in one open source system. One price per company, every app included, AI on your own key.
- Every app included, one price per company
- GSTR-1/3B, e-invoicing and e-way bills built in
- AI on your own key, or on your own servers
A person on our team replies. The reply time is on your quote.
Email Campaigns for Car and Two-Wheeler Dealerships
Email marketing at an Indian car or two-wheeler dealership is run by a CRM executive who is also answering the showroom phone. Enquiries from the website, walk-ins and weekend test drives are entered into a sheet, and each receives a brochure mail. Festive exchange offers go to the full list before Dussehra and Diwali. Existing owners, the workshop's best source of repeat business, hear from the dealership only when something is being sold, and a customer who bought last month receives the launch offer on the same model.
Industry Solution
Automotive
Feature
Email Marketing
Why Automotive teams run Email Marketing in OneYukti
The first thing OneYukti's Email Marketing app does for a dealership is separate buyers from owners. Tags and custom fields record the model enquired about or owned and the branch that handled the customer. An enquiry for a compact SUV gets the variant comparison and a test drive invitation, while an owner gets the service camp announcement and accessory offers for that model. Templates are responsive and assembled by drag and drop, with the dealership's logo and colours saved so every outlet's mail looks alike.
Follow-up after a test drive is easy to lose track of. A drip campaign can send a thank-you note, then the finance and exchange details, then a reminder that the booking window for festive delivery is closing. Campaigns and automated sequences can use deal stages from the CRM app, so a customer who has booked can be moved off the sales mails. AI writes subject lines and preview text, learning from how the dealership's earlier campaigns performed.
The dealer principal or sales manager can compare campaigns by opens, clicks and conversions, the exchange mela mail against the monsoon service camp mail. Heatmaps show whether readers clicked the test drive button or the finance offer. Engagement scoring ranks enquiries by interest, which gives the sales desk a calling order for the day. Bounce and unsubscribe figures show how much of the owner list can still be reached by email.
Automotive challenges that Email Marketing solves
Common problems in automotive operations that Email Marketing in Yukti addresses
Challenge 1
A customer who took delivery last month receives the launch offer on the model they already bought
Challenge 2
Test drive follow-up stops at one brochure mail because the showroom executive is busy with walk-ins
Challenge 3
Existing owners hear from the dealership only during sales pushes, not for service camps or accessories
How Email Marketing in Yukti helps Automotive
What automotive organizations using Yukti get from the app
Benefit 1
Tags and custom fields by model and branch keep enquiry mail and owner mail on separate lists
Benefit 2
Drip campaigns targeted by CRM deal stage follow a test drive with finance details and booking reminders
Benefit 3
Heatmaps and click reports show whether readers went for the test drive button or the finance offer