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Store Launches and Customer Events for Retailers
Events in Indian retail, such as a store opening, a festive preview evening for loyal customers or a jewellery exhibition at a hotel, are organised on phone calls and a printed guest list. The store manager invites regulars by WhatsApp and waits for replies. On the evening nobody knows how many will come, so the caterer is told a round number and the staff roster is a guess. Visitors sign a register at the door, and that register is rarely typed into anything afterwards.
Industry Solution
Retail
Feature
Events
Why Retail teams run Events in OneYukti
The Events app in OneYukti gives the store an event page with the date, venue map and a registration form, which customers fill from the invitation link. Multiple ticket types cover a general preview and an invitation-only slot for top customers, with a waitlist when the slot is full. At the door, staff check guests in by QR code, and the attendee list updates as people walk in. Automated reminders go out before the day.
Brand partners often share the cost of a retail event. Sponsor management records each brand's package and booth, displays its logo on the event page and supports lead retrieval for the brand's counter. For planning, AI forecasts attendance from registration trends and past events, including likely no-shows, so the manager can settle catering and seating with something better than a round number. Group tickets handle a family or a kitty party group registering together.
After the event the owner has an attendance report covering everyone who registered and everyone who came. Attendees become CRM contacts with their engagement history, and the Email Marketing app can send them a post-event follow-up. A short survey collects what guests thought of the collection or the arrangements. Comparing two events in the analytics shows which format drew more of the invited customers, the weekday preview or the Sunday exhibition.
Retail challenges that Events solves
Common problems in retail operations that Events in Yukti addresses
Challenge 1
Invitations go out by phone and WhatsApp, and nobody knows how many customers will turn up
Challenge 2
The visitor register at the door is handwritten and never entered into any customer record
Challenge 3
Brand partners who fund part of the event get no record of who visited their counter
How Events in Yukti helps Retail
What retail organizations using Yukti get from the app
Benefit 1
Online registration with ticket types and waitlists gives the store a confirmed guest list before the evening
Benefit 2
QR code check-in records each arriving customer and produces an attendance report afterwards
Benefit 3
Sponsor management tracks each brand partner's package, booth and the leads collected at its counter