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Launch Events and Service Camps for Auto Dealerships
Events at an Indian automobile dealership include new model launches, festive exchange melas, test drive weekends in housing societies and monsoon check-up camps. The showroom's CRM executive invites customers by phone and SMS, and the manufacturer's area manager wants attendance and enquiry numbers the next day. Those numbers come from a visitor register and the memory of the sales staff. Financiers and insurance partners set up tables at the event and collect their own leads on paper. Which visitors took a test drive, and which only came for the snacks, is not recorded anywhere.
Industry Solution
Automotive
Feature
Events
Why Automotive teams run Events in OneYukti
With the Events app in OneYukti, the dealership registers visitors before they arrive. A launch event page has the programme, the venue map and a registration form, and reminders go automatically as the date approaches. Ticket types can separate launch invitees, test drive slots and service camp bookings, with a waitlist once the slots for a day are taken. Staff at the showroom entrance scan each visitor's QR code to check them in, and the attendee list is complete when the event ends.
Finance companies, insurers and accessory brands that take space at a mela are managed as sponsors. Their packages and booths are recorded, their logos shown on the event page, and lead retrieval captures the visitors who stopped at their table. AI attendance prediction forecasts turnout from registration trends and past events, which helps the manager decide how many demo vehicles, sales staff and refreshments to arrange for the weekend.
The dealer principal can give the manufacturer's area manager real figures: registrations, attendance and survey results from the event analytics. People who registered and attended land in the CRM app as contacts, scored on their engagement at the event, and the high-intent ones are sent straight into the sales pipeline for the showroom team. Post-event nurture campaigns can follow through the Email Marketing app. Over several events the reports show which format, the society test drive or the showroom launch, brings in more registered visitors.
Automotive challenges that Events solves
Common problems in automotive operations that Events in Yukti addresses
Challenge 1
Attendance and enquiry numbers for the manufacturer come from a visitor register and the sales staff's memory
Challenge 2
Financiers and insurers at the event collect their own leads on paper, separate from the dealership's
Challenge 3
Nobody records which visitors took a test drive and which should get a call the next morning
How Events in Yukti helps Automotive
What automotive organizations using Yukti get from the app
Benefit 1
Online registration and QR code check-in give the dealership a complete visitor list for each launch or camp
Benefit 2
Sponsor management records finance and insurance partners' packages, booths and the leads retrieved at their tables
Benefit 3
High-intent attendees go into the sales pipeline as CRM contacts with lead scores from event engagement