Client Alerts and Newsletters for Law Firms

In OneYukti, the Email Marketing app lets the firm mail by practice area. Tags and custom fields mark each contact's sector, role and the practice that serves them, and an alert on insolvency goes to lenders and finance heads, not to every address. The editor works by drag and drop with a preview mode, so the associate who drafts the note can also lay it out. The firm's letterhead colours, fonts and logo are saved as its brand identity.

Readers can join the list themselves through a subscription form embedded on the firm's website, beside its published articles. A welcome series can then send a new subscriber the firm's recent notes. Deliverability tools matter for a firm writing to banks and listed companies, whose mail servers filter strictly. Yukti supports DKIM, SPF and DMARC authentication, checks the spam score before a send and manages bounces afterwards, with blacklist monitoring in the background.

Partners can see which alerts are read. Open and click rates per alert show where clients take an interest, and a general counsel who clicks through to the full note on a data protection change has given the partner a reason to call. Unsubscribe rates show when a practice is mailing too much. Engagement scores, reviewed before the annual client event, tell the firm which relationships have gone quiet on email.